Hi, I’m Krista!
Founder and designer behind Site & FlowOver the past 5 years, I've worked with service-based businesses to create websites that actually support their growth. What started as helping clients with their online presence turned into a realization—I'd found my sweet spot in bringing clarity to what feels overwhelming and designing sites that work as hard as my clients do.
THE BEST PART?Working on websites doesn't feel like work to me. It's what I do for fun (yes, really).
A few things I've learned along the way:
A beautiful website that doesn't actually work is just surface-level—it looks good, but it won't support your business or help you grow.
The right tools don’t just save time; they reduce friction and decision fatigue.
Your client experience matters just as much as the service you deliver.
You don’t have to figure everything out alone. Technology should support your business, not complicate it.
What You Can Count On
Collaboration
Your business isn’t a template. I take the time to understand what you do and what you actually need.
Reliability
Clear communication, consistent follow-through, and a thoughtful process from start to finish.
Care
I’m genuinely invested in creating something that supports your work — not just checking boxes.
Ready for a website that works and feels like you?
Let’s design a website that reflects your work, supports your goals, and makes your business easier to run.
