Hi, I’m Krista!

Founder and designer behind Site & Flow

Over the past five years I've worked with service-based businesses to build websites that actually support how they run. What started as helping clients show up online turned into something I didn't expect: realizing that design was only half of it. The other half was making sure everything behind the site — the booking tools, the emails, the automations — was actually working together.

That's what I do now. And honestly? It never feels like work.

THE BEST PART

I'm a self-taught web designer and a proud dog mom — which means pet care businesses have a permanent soft spot in my heart. I understand the world you're building for, and I love helping pet care and wellness brands show up online in a way that actually reflects the quality of what they do.

That said, if you're a service-based business owner who's ready to stop apologizing for your website — you're welcome here too.

A few things I've learned along the way:

  • A beautiful website that doesn't actually work is just surface-level—it looks good, but it won't support your business or help you grow.

  • The right tools don’t just save time; they reduce friction and decision fatigue.

  • Your client experience matters just as much as the service you deliver.

  • You don’t have to figure everything out alone. Technology should support your business, not complicate it.

What You Can Count On

Collaboration

Your business isn't a template and I don't treat it like one. I take the time to understand what you do, who you serve, and what your website actually needs to support — before I touch a single page.

Reliability

Clear communication, consistent follow-through, and a process that keeps you informed from the first call to launch day. No chasing, no guessing.

Care

I'm genuinely invested in what we build together. Not just in how it looks — but in whether it's actually working for you once you're out in the world using it.

Ready for a Website That Finally Feels Like You?

Whether you're a pet care brand, a wellness business, or a service-based business owner who's been putting this off — let's build something you're actually proud to share.

Tell Me About Your Project →