Where Structure Meets Flow

Design Built on Real Business Experience

Hi, I’m Krista!

Founder and designer behind Site & Flow

Over the past 5 years, I’ve been behind the scenes of growing online businesses, witnessing firsthand how the right systems and a strategic website can shift a business from overwhelming to aligned. What started as helping clients manage their day-to-day turned into a realization—I’d found my sweet spot in creating order from chaos and designing digital spaces that work as hard as my clients do.

THE BEST PART?

Working on websites and building systems doesn’t feel like work to me. It’s what I do for fun (yes, really).

A few things I've learned along the way:

  • A beautiful website without solid systems is just surface-level — it looks good, but it won’t support growth.

  • The right tools don’t just save time; they reduce friction and decision fatigue.

  • Your client experience matters just as much as the service you deliver.

  • You don’t have to figure everything out alone. Technology should support your business, not complicate it.

What You Can Count On

Collaboration

Your business isn’t a template. I take the time to understand what you do and what you actually need.

Reliability

Clear communication, consistent follow-through, and a thoughtful process from start to finish.

Care

I’m genuinely invested in creating something that supports your work — not just checking boxes.

Ready for a website that works and feels like you?

Let’s design a website that reflects your work, supports your goals, and makes your business easier to run.

Let’s Build Your Website →