Website Design That Works as Hard as You Do.

Helping you build a beautiful online home and the backend systems to support it—with clarity, care, and flow.

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Not Just Templates. Not Just Theory.

Real Builds for Real Businesses.

Hi, I’m Krista! A Web Designer & Systems Strategist who builds with both design and systems in mind.

Over the past five years, I’ve built custom websites and supporting backend systems for service-based businesses across wellness, pet care, and education.

MY WORK GOES BEYOND DESIGN.

I create calm, intentional digital foundations that support client inquiries and long-term growth.

You’re in the right place if…

  • You run a service-based business with an established offer

  • Your website no longer reflects the quality of your work

  • You want a calm, professional online presence that supports client inquiries

  • You’re ready to invest in thoughtful design — not another quick fix

  • You value clarity, structure, and a site that’s built to grow with you

The Work

I design calm, strategic Squarespace websites for service-based businesses that have outgrown their current site.

The focus is clarity. A website that feels aligned, professional, and easy for clients to navigate. One that reflects the quality of your work and supports client inquiries without overcomplicating things.

Each site is built with structure in mind, so it’s not just visually polished, but organized, intentional, and ready for what comes next.

  • “Working with Krista was a great experience. Having someone with real course experience to bounce planning ideas off of — and right by my side during launch to troubleshoot in real time — was incredibly valuable.”

    — Paula P., Course Creator

  • “This is absolutely fantastic. You did a great job thinking through how everything would flow — which is really hard to do.”

    — Liz G., Founder & CEO

Ready for a website that works and feels like you?

Let’s design a website that reflects your work, supports your goals, and makes your business easier to run.

Let’s Build Your Website →

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