Web Design + Systems

Your website should feel like you — and work like a business.

Custom Squarespace websites and backend systems for service-based business owners who are done having things fall through the cracks.

BUILT FOR HOW YOUR BUSINESS ACTUALLY RUNS.

Real Websites. real builds. Real Partnerships.

Hi, I’m Krista! I'm a web designer who also thinks like an Tech Operations person — which means when we work together, you get more than a beautiful website. You get a site that's connected, functional, and actually set up to support how your business runs day to day.

No more contact forms that go nowhere. No more booking tools that don't talk to your email. No more sending clients to a website you're embarrassed to share.

Just a website — and a backend — that finally works the way you always imagined it would.

You’re in the right place if…

  • Your website no longer reflects the quality of your work

  • Clients are confused about what you offer or how to book you

  • Your booking tool, email list, and website all feel disconnected

  • You've outgrown your DIY site but don't know where to start

  • You want someone who gets both the design and the tech — so you don't have to explain it twice

How we can work together

Here's How I Can Help

Whether you need a beautiful new site or a complete setup that connects everything behind the scenes — there's a way to work together that fits where you are right now.

  • A clean, beautiful Squarespace website that feels like you and makes it easy for clients to say yes. Perfect if your systems are already set up and you just need a site to match.

    Includes

    • Up to 5 core pages

    • Mobile-responsive design

    • Light SEO setup

    • Contact forms/scheduler connection

    • Video walkthrough at handoff

    Need something more? We'll talk through it during your discovery call.

  • Your website, plus the systems behind it — booking, email, automations, and payments all connected and working together from day one. No more things falling through the cracks.

    • Booking system setup

    • Email marketing integration

    • Welcome sequence setup

    • Payment system connection

    • Zapier automations

    Every business runs differently — during our discovery call we'll talk through the right tools for you.

  • Ongoing support for past clients who want to keep everything running smoothly after launch — without the stress of handling it themselves.

    Includes

    • Up to 5 hours/month

    • Website updates + tweaks

    • System support + troubleshooting

    • Priority response time

    • Available to past clients only

  • “Working with Krista was a great experience. Having someone with real course experience to bounce planning ideas off of — and right by my side during launch to troubleshoot in real time — was incredibly valuable.”

    Paula P., Course Creator

  • “This is absolutely fantastic. You did a great job thinking through how everything would flow — which is really hard to do.”

    Liz G., Founder & CEO

Latest on the Blog

Ready for a website that looks like you — and runs like a business?

Let's build something that reflects your work, connects your tools, and finally feels like it's all working together.

Subscribe

Occasional updates on web design, tools, systems, and intentional business growth.